I’m a Creative Director with twenty years across communication design, digital brand, and software design.

With a foundation in Communication Design from the Milwaukee Institute of Art & Design and research-driven systems thinking from the Strelka Institute, I move fluidly between narrative and interaction, aligning executives, product, and engineering around work that is clear, credible, and ready to launch.

Since 2014, I’ve been part of argodesign, a design and innovation consultancy known for bridging imagination and implementation. I helped open and establish argo’s Munich studio, integrating into local and international contexts while mentoring design talent. Along the way, I’ve led teams through complexity, built reusable design systems, and facilitated conversations that surface credible opportunities.

Earlier, I focused on translating brand into digital artefacts at frog (HP, AT&T, Smart Technologies, AirStrip) and Spredfast - acquired by Khoros (brand advisory, analytics visualization, mobile UI). I also directed festival sites that tightened the link between story and experience.

Today I lead full-stack creative direction across digital brand, marketing, and product. I define the story and standards, move teams from sketch to prototype, and establish design languages others can carry forward. My dual-lens approach balances delivering now with shaping what comes next, so pages and flows launch quickly while the systems and roadmaps beneath them make each release faster and more consistent.

What I bring to a matrixed, global organization is leverage: I unify brand promise across digital and physical touchpoints, make the work visible so decisions stick, and raise the craft bar while growing the bench. That translates into faster time to “yes,” higher reuse of patterns, less risk when turning strategy into prototypes, and teams that produce great work without me in the room. I’ve honed this across EU and US time zones, building a transatlantic cadence that follows the sun and connects brand, product, and stakeholders. If your organization is complex and distributed, that is not the problem, it is the opportunity.