I’m a Creative Director with twenty years across communication design, digital brand, and software design.

My foundation in Communication Design from Milwaukee Institute of Art & Design and research‑based systems thinking from Strelka Institute form Media Architecture and Design lets me move comfortably between narrative and interaction; aligning executives, product, and engineering around work that’s clear, credible, and ready to ship. I have a reputation for calm leadership, mentorship, and an unrivaled passion for making stuff.

I’ve helped open and get argo’s Munich studio going, integrating quickly into the argodesign context while mentoring design talent. Leading work through complexity; establishing reusable design systems; and facilitating to surface credible opportunities. Earlier, I bridged brand and product at frog (HP, AT&T, Smart Technologies, Airstrip) and Spredfast (brand advisory; analytics visualization and mobile UI), and I’ve directed festival and campaign sites that tightened the link between story and experience.

Today I lead full-stack creative direction across digital brand, marketing, and product. I define the story and standards, move teams from sketch to prototype, and establish design languages that teams can carry forward. My dual-lens approach balances shipping now with shaping what’s next, ensuring campaigns, pages, and flows launch quickly while the systems, roadmaps, and rituals beneath them make every release faster, clearer, and more consistent across regions.

What I bring to a matrixed, global organization is leverage: I unify brand promise through digital and physical touchpoints, make the work visible so decisions stick, and raise the craft bar while growing the bench. That means faster time to “yes,” higher reuse of patterns, less risk when turning strategy into prototypes, and a team that ships great work without me in the room. I’ve honed my craft working across EU and US time zones, building a transatlantic cadence that connects brand, product, and stakeholders that follows the sun. If your organization is complex and distributed, that’s not the problem. It’s the opportunity.