Hey

I’m a designer and creative director with 15+ years of experience spanning product design, brand systems, and storytelling. I specialize in turning complex systems into clear, intuitive experiences—shaped by narrative, rigor, and collaboration.

My work lives at the intersection of design, technology, and culture—bridging strategy and craft across industries like AI, retail, and healthcare. I’m most at home in the ambiguity of early-stage programs, where ideas need framing, teams need alignment, and the future needs a point of view.

Roles

  • CURRENT — Creative Director, München
    2022—Present

    Design lead and mentor. Shapes strategic programs and pushes design quality in systems work and future-forward client initiatives. Helps define studio culture and operations in argo EU.

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    Associate Creative Director, Austin
    2019—2022

    Led product and brand initiatives across retail, fintech, and emerging tech. Directed distributed teams, framed early-stage opportunities, and served as a strategic client partner.

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    Principal Product Designer, Austin
    2014—2016, 2018—2019

    Supported and led cross-functional design work from pitch to execution.

  • Freelance Designer & Strategist
    2006–2016

    Worked with agencies, startups, and non-profits on digital experiences, campaigns, and product design.

  • Spredfast — Sr. Product Designer, 2012—2014

    Dialog Studio — Art Director, 2010—2012

    frog design — Visual Designer, 2008—2010

    Hanson Dodge — Designer, 2007—2008

    WhittmanHart — Digital Designer, 2006—2007

    Planet Propaganda — Digital Design Intern, 2006